PRAESIDIAD expands High Security Portfolio
PRÆSIDIAD announces a simplified business structure that will focus the organisation on their two global market-leading brands; Betafence and Hesco.
In a move that will strengthen the critical infrastructure portfolio for Betafence, and make collaboration between Betafence and Hesco much easier for customers, PRÆSIDIAD announces that they will be integrating the Guardiar products into the Betafence portfolio.
Dino Koutrouki, Chief Executive Officer, “Betafence and Hesco are globally recognised brands in market-leading positions. By integrating our high security Guardiar products into the Betafence portfolio, we will have a much broader range of critical infrastructure solutions for our existing and new customers.”
This move will enable PRÆSIDIAD to focus on its core business, allocating resources more effectively to strengthen and promote the Betafence and Hesco offerings.
Dino Koutrouki continued, “Transitioning Guardiar into an established product brand will create clarity for customers and strengthen our Intellectual Property which continues to give us a competitive advantage in all areas of perimeter protection.”
The rollout of this transition has already started and will take a few months to finalise.
“Transitioning Guardiar into an established product brand will create clarity for customers and strengthen our Intellectual Property which continues to give us a competitive advantage in all areas of perimeter protection.”